Do you ever wonder how some ads that appear as you browse are related to something you recently searched on the internet or tailored to your geographic location? It is because your IP address betrays you. In this article, you will learn everything about residential Proxies.
Marketers use IP targeting to show online ads to unique users of a household or business location.
This is just a sneak-peek into how much your IP address exposes your brand. It makes it possible for anyone to access your internet activity and location.
How Do Proxies Work with IP Addresses?
Similarly, how a home address makes it possible to identify your home, an IP (Internet Protocol Address), identifies a device connected to the web. It is a unique numerical number that enables web servers to send back responses to the specific device that made the request.
The IP shows the location of the device as well, making it possible for search engines to deliver location-specific search results.
Proxies are servers that prevent you from exposing your IP address. They are basically another computer on the web that masks your device’s identity every time you connect to the internet. It comes with a different IP address and location that the web server reads instead of your device’s real details.
How Do Proxies Work?
For every web request you make, the proxy server receives it first. It then forwards it to the intended website, and the response from the site follows the same route.
Besides enabling you to access the web anonymously, proxies can have the following benefits to your business.
- Monitoring and controlling how your employees use the internet, such as the websites they visit
- Improving the speed and performance of your network
- Saving on bandwidth using cached data
- Accessing blocked websites
- Enhancing the security of the brand’s network connection by filtering any content coming through. It prevents data breaches.
There are two main types of proxies – residential and datacenter proxies
Datacenter proxies are an artificial kind of proxy issued by cloud service providers. In contrast, residential proxies are real and authentic proxies that come from internet service providers. Let’s focus on residential proxies.
Features and Advantages of Residential Proxies
1) They Are Legitimate
The authenticity of residential proxies is not questionable. They belong to real devices that are attached to a specific location. They resemble a real user. Any attempts to trace back the IP will lead back to the internet service provider.
2) Low Block-rate
The fact that residential proxies mimic real users makes them the best option for carrying out sensitive projects such as price scraping for pricing intelligence. Website security systems cannot easily detect the scraper, leading to a lower block-rate and smoother projects.
3) Access to a Wider and More Precise Range of Locations
You are likely to face geo-blocked websites during market research. These are sites that deny access from devices outside a specific geographic area. You may also need to narrow down your research to location-specific sites. A residential proxy attached to the right location will make it possible to access this data and give you more accurate results.
How to Choose the Best Residential Proxy
1) The Legitimacy of the Vendor
You need to be keen on the reputation of the company supplying your residential proxy. Rogue vendors can supply your business with proxies that are already blocked from sites. Check for any negative comments on review websites.
Residential proxies are generally costly, but you can always get a vendor who meets your budget. However, this does not mean you should compromise on value. Get the best value for the least amount.
3) IP Pool Size
You need a vendor who can provide a vast pool of residential IPs attached to different locations. It will make it easy to rotate your IP addresses when web scraping. You can also manage numerous social media accounts using different IPs or visit blocked sites.
4) High Speed
Choose a proxy that can provide an uptime of over 99%. Uptime refers to the time that the proxy server is up and running. The higher it is, the more productive your employees will be, and they can complete projects within time constraints.
5) Compatibility with Your Tools
In most cases, you will need to use the proxy with other tools, such as scrapers and SEO tools. Test the proxy for compatibility with the tools before making your purchase.
If you are searching for a reliable proxy provider, check out Oxylabs as they offer residential proxies all around the world.
Proxies are essential in providing online anonymity, improving network security and speed, accessing blocked sites, and monitoring internet usage. Residential proxies, in particular, provide the highest level of reliability. They also make it possible to access more location-specific data. The benefits they will bring to your business far outweigh their high cost.
Check the reputation of your supplier first before investing your money. The best vendor will provide fast proxies with a wide variety of IP addresses attached to different locations. Compare prices from different vendors to ensure that you are getting the best value at the least cost.